star

star star [stɑː ǁ stɑːr] noun [countable] MARKETING

in the Growth/​Share Matrix, a company or product with quite a large share of a market that is growing quickly

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Ⅰ.

star UK US /stɑː^r/ noun [C]

► a symbol with four or more points. A system of stars is used to show someone's official opinion of the quality of a product or place: »

Vehicles with one star are four times more likely to roll over in a crash than vehicles with five stars.

»

Organizations are awarded star ratings to indicate the effectiveness of their safety programmes.

► someone or something that is the best in a group, an organization, etc.: »

Business stars were joined by scores of private investors, who snapped up shares in quoted operators.

»

He's now one of the rising stars of the company.

► MARKETING in the Boston Matrix, a product or company with a large share in a market that is growing very fast: »

If a star can maintain its large market share, it will become a cash cow when the market growth rate declines.

→ See also BOSTON MATRIX(Cf. ↑Boston Matrix)

→ Compare CASH COW(Cf. ↑cash cow), DOG(Cf. ↑dog), QUESTION MARK(Cf. ↑question mark)

● -star — Cf. -star

● star dot star — Cf. star dot star

Ⅱ.

star UK US /stɑː^r/ adjective [before noun] INFORMAL

► better or more important than others: star banker/manager/performer »

The consumer sector stands out as a star performer in the country's economy.